Monday Morning Marketing Tip - July 26, 2010

Rob Eagar's Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

This week's focus:

If you want to sell books through public speaking, usually someone of influence has to invite you to address their organization. For example, leaders of businesses, non-profits, trade shows, churches, book clubs, and universities frequently request authors to speak to their groups. But, in order to get a leader interested in the first place, you must understand how the booking process works.

Most leaders make their booking decisions based on one simple factor - trust. The reality is that leaders aren't really interested in booking speakers. Instead, they want to book experts who happen to speak. By positioning yourself as an expert, rather than an author, you increase a leader's ability to trust you.

Chew on this:

"People who address audiences have the potential to create tremendous value or create tremendous harm. The only reason to hire a speaker - no matter what his or her specialty - is to improve the condition of the audience and, frequently, the organization which they represent."
Alan Weiss, author of Money Talks

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© Rob Eagar 2010. All rights reserved.