Monday Morning Marketing Tip - October 25, 2010

Rob Eagar's Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

This week's focus:
When you receive a speaking invitation, you'll soon face the inevitable question, "How much do you charge?" Here's a secret: The longer you put off saying your fee amount, the more time you have to build your value in the eyes of the other person. Thus, the higher your chance of getting a higher fee.

If a leader pushes you for a fee early in the discussion, sidestep the request until you get a chance to explain your value. If necessary, you can buy yourself time to discuss the results you can create by saying, "I don't have a set fee. Instead, I offer options based on your needs. Tell me more about your goals for this event."

Ideally, you want to discuss your speaking fee AFTER you talk about the leader's needs and confirm that you can meet them. Once you complete that conversation, then you can mention an initial dollar figure or ask the leader to specify the allotted budget for speakers.

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How to Sell Books Like WildFire!

November 6, 2010 in Atlanta, GA

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