Monday Morning Marketing Tip - December 27, 2010

Rob Eagar's Monday Morning Marketing Tip

is written to help authors, publishers, and organizations

spread their message like wildfire.

This week's focus:

Over the weekend, my wife and I attended a Cirque du Soleil performance called "Ovo." It was absolutely magnificent. It's rare to be in a room with 2,500 cynical adults who suddenly start shouting "Wow!" all at the same time. However, it wasn't just the performers who blew our minds with unbelievable stunts and death-defying acrobatics. Cirque du Soleil filled the entire experience with "wow" moments from start to finish.

For instance, when I purchased tickets, there was cool feature on their website that lets you click on a desired seat and see your view of the stage. In the middle of the show, two of the actors put on an unexpected comedic routine that had the audience roaring with laughter. And, by the end of the program, you could feel the energy that the performers were exerting to make the night feel special. There were no prima donnas or stage hogs. The entire cast was devoted to giving you a "wow" moment.

You and I may not be daring enough to walk on a tightrope or skilled enough to juggle with our feet. But, regardless of what we do, each of us has the power to make other people say "wow." The question is whether we're willing to stop and analyze what it's really like to be one of our book readers or business customers. Do you just pump out product to sell? Or, do you stop and actually think about how to make others say "wow"? Those who succeed in the business of wow are people who internalize what it's like to be their own customer. So, imagine that you're buying something from yourself. Could you make yourself say "wow"?

Start off 2011 with a book-selling bang!

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