Thursday, September 27, 2007

Don't Play Hide & Seek with Your Customers

While surfing the web this week, I visited several author/speaker websites and noticed an alarming problem. Whenever these individuals offered a free PDF resource to download from their website - the PDF documents were devoid of any contact information! That's right...nothing, nada, no website address, no phone number, no nuthin'. That's a big mistake.

Whenever you offer any kind of resource from your website, ALWAYS INCLUDE YOUR FULL CONTACT INFORMATION. And, if my shouting all-cap font isn't enough to convince you, then here's three reasons why:

1. Leaving off your contact information makes you look like a forgetful amateur. All the pros cover their marketing bases, which means they make sure anyone can always find them. You should, too.

2. If someone downloads a resource from your website to read later, but you didn't list your contact info - then they may forget where they got the information from - which means you just lost a potential sale.

3. Most important: Many people may download resources from your website to give to a friend (this is called "Word-of-Mouth" - the holy grail of marketing). But, if you don't include your contact information, then the new person can't find you - which means you just lost another potential sale.

Contact information, people! Put it on everything, and don't be stingy...include your website address, phone number (preferably a toll-free number), email address, and mailing address (or P.O. Box). Don't play hide-and-seek with your customers. People can't buy your stuff if they can't find you.

1 comment:

Mary DeMuth said...

I'm doing better with this. And we'll see that when the new website gets up.