Monday, September 29, 2008

Conduct Author Teleseminars with Confidence

I'm seeing more authors and speakers take advantage of technology to teach and interact with their audience remotely. For instance, one of my clients is conducting a free teleseminar this week, and she already has over 70 participants signed-up. Not only will she get good exposure for her new book, she also plans to launch a paid tele-coaching group out of this free event. This is a great idea, and one that any non-fiction author should consider.

However, teleseminars and webinars can quickly fall apart if you don't know how to do them right. Recently, I ran across a great article by Vicki Sullivan, called "Speaking at Remote Events: How to be Present when Your Body Isn't." The article helps identify key distinctions to consider as you plan a teleseminar. Vicki has years of experience and her material is quite insightful.

Tuesday, September 16, 2008

Amazon Comparison of CBA Publishers

WildFire Marketing is now providing free, monthly listings that measure how CBA publishers sell books via Our research helps identify how each publisher's top-selling titles perform in comparison to other houses. We compiled each publisher's Top 20 bestselling books on Amazon, calculated the company's overall average ranking, and rated the top 15 performers.

Note: Amazon rankings are not entirely accurate, and they only represent a small portion of total book sales. However, our research can help gauge if frontlist titles are performing as desired. Plus, you can see which publishers best utilize this important sales channel.

Click here for a PDF file of our September 2, 2008 rankings.

If you would like similar data for a specific group of ABA publishers, feel free to contact me at 1-800-267-2045.

Friday, September 12, 2008

WildFire Marketing partners with Harvest House Publishers

WildFire Marketing has teamed with Harvest House Publishers to provide specialized book marketing instruction to their authors.

Training includes advanced help with book marketing issues, such as author websites, branding, newsletters, speaking engagements, social networking, etc. More details to come...

We're excited to announce this new partnership!

Tuesday, September 9, 2008

Beth Vogt - Author Press Release Success

Kudos to client, Beth Vogt, for revamping her website to present a much stronger brand and marketing message. Check it out at:

In addition, Beth developed a great press release that tied her book's message (about late-in-life motherhood) to the nomination of Gov. Sarah Palin for Republican vice president. Within 90 minutes of sending out her press release, she landed a radio interview. And, within a week, more requests came in. about quick results!

We appreciate Beth being a proactive role model for authors!