Tuesday, September 16, 2008

Amazon Comparison of CBA Publishers

WildFire Marketing is now providing free, monthly listings that measure how CBA publishers sell books via Amazon.com. Our research helps identify how each publisher's top-selling titles perform in comparison to other houses. We compiled each publisher's Top 20 bestselling books on Amazon, calculated the company's overall average ranking, and rated the top 15 performers.

Note: Amazon rankings are not entirely accurate, and they only represent a small portion of total book sales. However, our research can help gauge if frontlist titles are performing as desired. Plus, you can see which publishers best utilize this important sales channel.

Click here for a PDF file of our September 2, 2008 rankings.

If you would like similar data for a specific group of ABA publishers, feel free to contact me at 1-800-267-2045.

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