Tuesday, October 14, 2008

Kathi Lipp - Incredible book marketing success at a tradeshow

Hats off to Kathi Lipp for exhibiting extreme marketing prowess at the International MOPS Convention earlier this month to generate incredible exposure for her new book, The Husband Project.

Kathi used creative ideas to inspire listeners at her workshops and draw leaders to her booth. As a result, 1,400 people signed up for Kathi's newsletter, 650 leaders requested follow-up kits, and she received 4 speaking invitations!

Yet, here's the amazing part, Kathi's book doesn't release until January, 2009! She serves as a great reminder that it's never too early to start marketing your book.

3 comments:

Mary DeMuth said...

Hooray for Kathi! I was at the convention briefly and saw her name on a workshop, but couldn't get to it to say hi. I had the privilege of endorsing her book.

Amy Jo said...

Wow! That's so impressive. Thanks for sharing. Your newsletter is both inspiring and informative.

GREAT JOB, Kathi!

Tiffany Stuart said...

I've heard of Kathi's book. Thankful to know her ministry is growing.