Hats off to Kathi Lipp for exhibiting extreme marketing prowess at the International MOPS Convention earlier this month to generate incredible exposure for her new book, The Husband Project.
Kathi used creative ideas to inspire listeners at her workshops and draw leaders to her booth. As a result, 1,400 people signed up for Kathi's newsletter, 650 leaders requested follow-up kits, and she received 4 speaking invitations!
Yet, here's the amazing part, Kathi's book doesn't release until January, 2009! She serves as a great reminder that it's never too early to start marketing your book.