Monday, January 5, 2009

January Amazon Comparison of CBA Publishers

The January Amazon rankings for the Top 15 CBA Publishers is now available. This research lets you see both the overall CBA industry rankings, plus each publisher's individual top 20 bestselling book list.

Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how a publisher's best books stack up against their peers. For example, Neilsen BookScan doesn't let other publishers see the competition's sales numbers (only bestseller lists). But, WildFire's free research gives publishers a way to see which titles are selling well on Amazon at 14 other houses. This data is also helpful to see which authors, topics, and genres are dominating Amazon sales trends. For instance, this month's rankings included more titles that focused on themes, such as managing finances, job-searching, and overcoming fear.

Items of Interest this Month:
1. Top-Selling Overall CBA Title:
"The Love Dare" from B&H Publishing based on the popular movie made the top spot with an Amazon ranking of #56.

2. Biggest Publisher Moves:

Intervarsity Press jumps from #15 last month to #6 this month.
B&H Publishing jumps from #13 last month to #7 this month.
Howard drops off the list this month from #11 last month.

3. Zondervan e-Books Continue Strong Sales:
Their e-book version of the NIV Bible captured the #278 ranking in Amazon's Kindle store.

Also, "Jesus Wants to Save Christians" by Rob Bell continues a high sales trend in Amazon's Kindle store with a ranking of #420. This ranking rivals sales of the book's print version.

Note: Amazon rankings do not reflect accurate sales figures and only account for a small percentage of a book's total sales. However, they can help determine how specific publishers or book titles perform over time versue their peers.

Click here for an Excel spreadsheet of the December 3, 2008 rankings.

If you missed the November 2nd rankings, click here.

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