Tuesday, June 16, 2009

June Amazon Comparison of ECPA Publisher

Check out the June Amazon rankings for the Top 15 ECPA Publishers. This month's research lets you see both the overall CBA industry rankings, plus each publisher's individual top 20 bestselling book list.

Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how a publisher's best books stack up against their peers. For example, Neilsen BookScan doesn't let other publishers see the competition's sales numbers (only bestseller lists). But, WildFire's free research gives ECPA publishers a way to see which titles are selling well on Amazon at 14 other houses. This data is also helpful to see which authors, topics, and genres are dominating Amazon sales trends.

Items of Interest this Month:

a. Top-Selling Overall Titles by Amazon Ranking:
- Book: The Love Dare at # 27 from B&H Publishing.
** Rankings exclude the self-published title, The Shack, at # 5.

b. Biggest Publisher Moves:
Tyndale overtakes Zondervan for the # 2 spot.
Baker jumps Waterbrook to claim the # 4 position.
Moody rises from #14 last month to #11 this month.
FaithWords falls from # 7 last month to #10 this month.

Note: Amazon rankings do not reflect accurate sales figures and only account for a small percentage of a book's total sales. However, they can help determine how specific publishers or book titles perform over time versue their peers.

Click here for an Excel spreadsheet of the May, 2009 rankings.

For all previous month rankings, click here.

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