Thursday, July 9, 2009

July Amazon Comparison of ECPA Publishers

Check out the July Amazon rankings for the Top 15 ECPA Publishers. This research lets you see both the overall industry rankings, plus each publisher's individual top 20 bestselling book list.

Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how a publisher's best books stack up against their peers. For example, Neilsen BookScan doesn't let other publishers see the competition's sales numbers (only bestseller lists). But, WildFire's free research gives ECPA publishers a way to see which titles are selling well on Amazon at 14 other houses. This data is also helpful to see which authors, topics, and genres are dominating Amazon sales trends.

Items of Interest this Month:

a. Top-Selling Overall Titles by Amazon Ranking:
- Book: The Love Dare at # 78 from B&H Publishing.
** Rankings exclude the self-published title, The Shack, at # 5.

b. Biggest Publisher Moves:
B&H Publishing drops from # 9 last month to #12 this month.

c. July Rankings Mark Best Overall Sales Month for 2009
The combined average sales rankings for the top 15 ECPA publishers dropped from 10,349 in June to 5,014 in July (the lowest monthly combined average of 2009), which indicates an increase in Amazon book sales for the industry over the last 30 days.

Note: Amazon rankings do not reflect accurate sales figures and only account for a small percentage of a book's total sales. However, they can help determine how specific publishers or book titles perform over time versue their peers.

Click here for an Excel spreadsheet of the June, 2009 rankings.

For all previous month rankings, click here.

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