Monday Morning Marketing Tip - December 27, 2010

Rob Eagar's Monday Morning Marketing Tip

is written to help authors, publishers, and organizations

spread their message like wildfire.

This week's focus:

Over the weekend, my wife and I attended a Cirque du Soleil performance called "Ovo." It was absolutely magnificent. It's rare to be in a room with 2,500 cynical adults who suddenly start shouting "Wow!" all at the same time. However, it wasn't just the performers who blew our minds with unbelievable stunts and death-defying acrobatics. Cirque du Soleil filled the entire experience with "wow" moments from start to finish.

For instance, when I purchased tickets, there was cool feature on their website that lets you click on a desired seat and see your view of the stage. In the middle of the show, two of the actors put on an unexpected comedic routine that had the audience roaring with laughter. And, by the end of the program, you could feel the energy that the performers were exerting to make the night feel special. There were no prima donnas or stage hogs. The entire cast was devoted to giving you a "wow" moment.

You and I may not be daring enough to walk on a tightrope or skilled enough to juggle with our feet. But, regardless of what we do, each of us has the power to make other people say "wow." The question is whether we're willing to stop and analyze what it's really like to be one of our book readers or business customers. Do you just pump out product to sell? Or, do you stop and actually think about how to make others say "wow"? Those who succeed in the business of wow are people who internalize what it's like to be their own customer. So, imagine that you're buying something from yourself. Could you make yourself say "wow"?

Start off 2011 with a book-selling bang!

Get Rob Eagar's 5-CD audio teaching set:

"Speak and Sell Books in Any Market"

To hear a sample and purchase, click here.

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click here.

© Rob Eagar 2010. All rights reserved.

Monday Morning Marketing Tip - December 20, 2010

Rob Eagar's Monday Morning Marketing Tip

is written to help authors, publishers, and organizations

spread their message like wildfire.

This week's focus:

In order to start a fire, you must gather together kindling. Once you light the kindling, the result is a flame so intense that it quickly spreads and ignites larger branches around it. As the larger branches catch on fire, they generate enough energy to ignite bigger pieces of wood and. If the resulting fire is left uncontrolled, the flames can get so powerful that they create a wildfire that sweeps through the entire forest.

If you want to sell your books, products, or services like wildfire, utilize the same principle. To start your fire, you need to identify and ignite an initial group of readers or customers (your kindling) who will get so excited that they turn into raving fans. I like to call them "word of mouth warriors," because they will forcefully take up the cause to tell others about your book or product. You don't have to ask them to promote for you. They will do it naturally and willingly, since your value touched an emotional fuel that lights them into action. They freely want to tell others how you improved their life. Or, they want the joy of being the first person to tell others, which makes them feel cool and influential.

How do you find your "kindling" to start a marketing wildfire? Ask yourself these two questions:
1. Who needs my value the most?

2. Who stands to lose the most if they never get my value?

Start off 2011 with a book-selling bang!

Get Rob Eagar's 5-CD audio teaching set:

"Speak and Sell Books in Any Market"

To hear a sample and purchase, click here.

To receive Rob's Monday Morning Marketing Tip directly to your email inbox,

click here.

© Rob Eagar 2010. All rights reserved.

Monday Morning Marketing Tip - December 13, 2010

Rob Eagar's Monday Morning Marketing Tip

is written to help authors, publishers, and organizations

spread their message like wildfire.

This week's focus:

"Marketing doesn't work for me." This is a common response I hear from frustrated authors and entrepreneurs. However, when I probe into the details of their recent promotional activities, I tend to find these problems:

1. Tried something once, expected a marketing miracle, then immediately stopped when results didn't intially pour in the door.

2. Sent out a promotional piece that was too self-focused and failed to provide value to the recipient, so people ignored it.

3. Created a new marketing tool that looked homemade and shot the sender's credibility.

No wonder marketing didn't work. The recipe for good marketing requires three key ingredients: consistency, value, and professionalism. If you leave out one of these ingredients, your marketing efforts will leave people with a bad taste in their mouth.

Need a Christmas gift that an author will truly appreciate?

Get Rob Eagar's 5-CD audio teaching set:

"Speak and Sell Books in Any Market"

To hear a sample and purchase, click here.

To receive Rob's Monday Morning Marketing Tip directly to your email inbox,

click here.

© Rob Eagar 2010. All rights reserved.

Monday Morning Marketing Tip - December 6, 2010

Rob Eagar's Monday Morning Marketing Tip

is written to help authors, publishers, and organizations

spread their message like wildfire.

This week's focus:

Most of the major corporations around the world focus their marketing efforts on building a strong brand. If they can get you to keep a positive association locked in your mind, then you'll be more likely to purchase their products. For instance, here are some examples of famous company brands:

Wal-Mart: "Save money. Live better."
Maxwell House Coffee: "Good 'til the last drop"
The Home Depot: "You can do it. We can help."
Lowes: "Let's build something together."

What do these corporate brands have in common? They're short, memorable, and answer the all-important question that consumers ask, "What's in it for me?" Likewise, your goal as an author or business leader should be to answer the same question.

Brevity, remembrance, and value are critical to creating a powerful brand. However, your focus should be primarily on explaining the value that you provide. Cleverness is cool, but companies know that it takes more than just a witty phrase to satisfy today's savvy consumer.

Analyze your brand. Is it merely clever, catchy, or even non-existent? Or, does it clearly communicate the value that your target audience will receive? To be sure, ask a few of your readers or customers this week to give you feedback on your brand. You may be surprised by what you hear.

Need a Christmas gift that an author will truly appreciate?

Get Rob Eagar's 5-CD audio teaching set:

"Speak and Sell Books in Any Market"

To hear a sample and purchase, click here.

To receive Rob's Monday Morning Marketing Tip directly to your email inbox,

click here.

© Rob Eagar 2010. All rights reserved.