Monday, October 3, 2011

Monday Morning Marketing Tip - October 3, 2011

Rob Eagar's Monday Morning Marketing Tip
is written to help authors, publishers, and organizations
spread their message like wildfire.

This week's focus:
My wife loved reading the best-selling novel, "The Guernsey Literary and Potato Pie Society." The book's story is told through a compilation of letters between Londoners and residents of a British island once under German occupation during World War II. Random House, the book's publisher, setup a clever tool on the book's website called "Send a Letter." It's essentially an e-card service that enables fans of the book to embrace the romantic way of correspondence and spread interest about the book using vintage looking electronic stationary. I've always been a fan of e-cards and don't see enough authors taking advantage of this online marketing tool.

The "Potato Pie" website also offers other engaging word-of-mouth features, such as a detailed Google map of the real-life Guernsey island, recipes, a book club discussion guide, a video interview with the author, and a sweepstakes contest. Imagine how your author platform could grow if you place these types of tools in the hands of your readers.

New Workshop Opportunity:
Advanced Media Training for Authors
Saturday, November 5, 2011 - Atlanta, GA
Don't wait. Space is limited and registration closes Oct. 15th.
Click here for details.

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© Rob Eagar 2011. All rights reserved.

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