Monday, July 19, 2010

Monday Morning Marketing Tip - July 19, 2010

Rob Eagar's Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

This week's focus:
If you're a sports fan, you've no doubt followed the drama of NBA basketball star, LeBron James, leaving his hometown team in Cleveland to join the Miami Heat. The interesting part, however, is that James stated his primary reason for defecting was to join two of his closest friends, Dwyane Wade and Chris Bosh, and create their own mini dream team. He believes that they have a greater chance of winning a championship by joining forces and relishing the camaraderie.

This same idea can benefit you as an author. Writing and marketing your book can be a lonely business. Pulling the weight all alone gets exhausting. So, why not copy LeBron's motive and join forces with other authors to help boost your platform. For example, you could partner with small group of similar writers and:

· Go out on a book tour together or conduct a local book-signing as a group.
· Share free resources or special content as prizes to give away to your readers.
· Trade or combine your personal databases of media contacts or influential leaders to send out newsletters and press releases.
· Meet regularly as a support group to discuss best practices of book marketing.

There's strength in numbers. Take advantage of the potential friendships and marketing power of working together with your fellow authors.

If you have a personal example of generating success by working together with other authors, email it to me at and I'll share it with everyone here.

Here's a good tip from Diana Cosby:
"Rob, I enjoy your newsletters and always read them for valuable insight. Joining with other authors to share idea, tips, or do book signings is a great idea. To me, you take this sharing to another level when you make the venture one that matters on a personal level. My goal in life is to make a positive difference in others lives. One way I do this is to donate 10% of my royalties to a charity of my choice. One of my charities is Habitat For Humanity, with one of my life goals to sponsor an entire home. In addition to donating to Habitat For Humanity, when a new home is under construction, I organize a group of romance writers for one of the build's days. I also contact local media to let them know the details, which often is covered in press and on local TV. In the end, everyone wins, more so as it's so personal. To me, that a needy family will receive a home is such a blessing, and to know that however small, that I've made a difference in their lives is something you can't buy."

Chew on this:
"By yourself you're unprotected. With a friend you can face the worst. Can you round up a third? A three-stranded rope isn't easily snapped." - Ecclesiastes 4:12

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