This week's focus:
This same idea can benefit you as an author. Writing and marketing your book can be a lonely business. Pulling the weight all alone gets exhausting. So, why not copy LeBron's motive and join forces with other authors to help boost your platform. For example, you could partner with small group of similar writers and:
· Go out on a book tour together or conduct a local book-signing as a group.
· Share free resources or special content as prizes to give away to your readers.
· Trade or combine your personal databases of media contacts or influential leaders to send out newsletters and press releases.
· Meet regularly as a support group to discuss best practices of book marketing.
There's strength in numbers. Take advantage of the potential friendships and marketing power of working together with your fellow authors.
Chew on this:
"By yourself you're unprotected. With a friend you can face the worst. Can you round up a third? A three-stranded rope isn't easily snapped." - Ecclesiastes 4:12
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