Monday, July 5, 2010

Monday Morning Marketing Tip - July 5, 2010

Rob Eagar's Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

Happy July 4th Holiday!

This week's focus:
God created humans to be responsible individuals. We know this is true, because we're usually happiest when we have responsibility and take care of it, such as handling our job well or being a loving parent. In contrast, irresponsibility usually leads to blame, which leads to conflict by blaming others or blaming ourselves. Where there's blame, there's shame. And, shame shuts people down in addition to destroying their future. Thus, a person will never reach his or her full potential by shirking responsibility. Excusing and blaming is like running in place - you wind up exhausted and you've gone nowhere.

This universal principle applies to you and me as authors. How? Responsible authors realize that the success of their books lies primarily in their own hands, rather than in their publisher, agent, or publicist. For instance, irresponsible authors tend to blame their publishers for low book sales. Similarly, these authors don't stay up-to-date on new trends or technology that can help market their books. The problems they face are everyone else's fault.

Avoid falling into the mental trap of blaming others. You will be a happier author if you take responsibility for your book sales and platform growth. Try looking at your writing career as the responsibility to help other people, regardless of whether you write fiction or non-fiction. Are you holding yourself accountable to teach, inspire, and satisfy your readers?

If you're dissatisfied with your book sales, listen to any blame talk that's running through your thoughts. Be honest and identify how much of the problem is attributed to you. Then, make a conscious effort to take ownership for your part of the issue and take responsibility for making progress.

Chew on this:

"Are you hiding behind your prayers to avoid taking responsibility?"
Andy Stanley
Senior Pastor, North Point Community Church
(Never thought you'd hear a pastor say that!)

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