This week's focus:
· Special discount code or coupon towards a purchase
· Link to a hidden part of your website for exclusive content
· List helpful tips for the reader in a concise, bulleted format
Anyone could use these promotional cards as a viral giveaway tool for speaking events, book signings, order package stuffers, etc. Pass them out and encourage people to give them to friends. Word of mouth won't spread unless you give it a reason to spread. So, what are you doing to generate buzz for your message? Now, back to my brownies...
Chew on this:
"You will get more word of mouth from making people happy than anything else you do."Andy Sernovitz, author of Word of Mouth Marketing
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