We live in a visually-oriented society, and you need to consider the lowest common denominator of your audience. Thus, it's important to consider ways to make your message memorable. For example, using visual aids and word pictures makes it easier for everyone to understand the benefits of your book. One of my clients, Johnny Parker, uses a metaphor about blueprints and home construction to describe how his message can help couples build stronger marriages. Then, he cleverly gives away a Home Depot gift card to people as a prize. As you can imagine, listeners find it easy to remember his message and expertise.
Take a moment right now to consider a creative way that you could build similar connections with your readers, listeners, and customers.
Chew on this:
"A negative image or brand will usually be the default position. You must proactively and aggressively establish a positive and leading-edge brand."
Alan Weiss - author of How to Establish a Unique Brand in the Consulting Profession
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