Monday, May 2, 2011

Monday Morning Marketing Tip - May 2, 2011

Rob Eagar's Monday Morning Marketing Tip
is written to help authors, publishers, and organizations
spread their message like wildfire.

I want to thank everyone who signed up for my free teleconference interview

with Lysa TerKeurst last week. If you registered for the call, be sure to check your email inbox for a link to the recorded audio file.

This week's focus:

I made a surprising discovery last week as over 200 people signed up by email for my teleconference call with Lysa TerKeurst. More than 90% of the people who registered sent me messages with unprofessional email signature files. In some cases, I was lucky to see a full name and website address for the sender's contact information. Most emails that I received reflected poorly on the professionalism of the sender.

Folks, if you want other people to take you seriously and treat you with respect, then you have to present a professional image online. The "other people" I'm talking about include publishers, business leaders, ministry directors, literary agents, editors, and even a high-level marketing consultant like me. If you send someone an email that is devoid of normal contact information, you're implying, "I'm an amateur...don't take me seriously."

I'm not saying this to be critical. I'm saying this to help you take advantage of all the opportunities that could arise. The emails you send get forwarded and replied-to by other people. Thus, your online image is important, because make assumptions about who you are based on what they see. So, you can't afford to send shoddy messages that could work against you. For those who aren't up-to-date on basic email etiquette, here's a quick tutorial:

Email signature file lesson 101 - copy this template:

Rob Eagar (your name)

WildFire Marketing (your company/organization)

Phone: 1-800-267-2045 (your toll-free, office, or cell phone number)

Web: (your website address)

Email: (your email address)

The expertise to help you spread your message like wildfire! (your brand tagline)

(Mailing address or P.O. Box is nice, but optional)

Don't shoot yourself in the foot by sending unprofessional emails for business correspondence. Act like an expert, and you'll find that people will treat you like one.

Big Announcement:
Rob's Next Author Workshop Scheduled for July 9th
Book Marketing Workshop for Authors: How to Sell Books Like WildFire!
Saturday, July 9, 2011 in Atlanta, GA.
All attendees receive 30 days of follow-up with Rob by phone and email.
Register early by May 27th and only pay $499! (Lowest price ever)
Click here for details and registration.

Special Product Announcement:

Rob Eagar's 5-hour teaching series, Speak and Sell Books in Any Market, is now available as a mp3 file download and 5-CD audio set. Even better, the previous price of $125 has been reduced to an amazingly-low $75 for the mp3 format and only $99 for the CD's. Click here to purchase now, and you could be listening to Rob's top-level instruction within minutes on your computer, iPod, or smartphone.

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© Rob Eagar 2011. All rights reserved.

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