Monday, May 9, 2011

Monday Morning Marketing Tip - May 9, 2011

Rob Eagar's Monday Morning Marketing Tip
is written to help authors, publishers, and organizations
spread their message like wildfire.

This week's focus:

Disregard all feedback that you receive in the heat of the moment. As humans, we have an innate ability to sense when another person feels vulnerable. Therefore, people tend to avoid saying what they really think to someone in a sensitive moment, such as just after hearing someone speak in public or looking through a book while the author is standing there. Instead, people will usually say something nice just to placate the situation and avoid an awkward moment. Thus, don't pay attention to immediate feedback. Listen to what people say after time has passed, when they're more inclined to share an honest comment.

In addition, only pay attention to people you trust and consistent patterns of feedback. Ignore random comments from unqualified individuals, or you'll get blown around like a leaf fluttering helplessly in the wind. Instead, look for patterns and majority views in the feedback that you receive. Once is chance, twice is a coincidence, but three times marks a pattern. Make changes based on patterns of trusted feedback, not arbitrary remarks by a stranger. You don't want to live life jerked around by any person's haphazard comment.

Join Rob in Atlanta, GA on July 9th - Signup early and save money
Book Marketing Workshop for Authors: How to Sell Books Like WildFire!
Saturday, July 9, 2011 in Atlanta, GA.
All attendees receive 30 days of additional follow-up with Rob by phone and email.
Register early by May 27th and only pay $499! (Lowest price ever)
Click here for details and registration.

Take Rob with you on your iPod or Smartphone:

Rob Eagar's 5-hour teaching series, Speak and Sell Books in Any Market, is now available as a mp3 file download and 5-CD audio set. Even better, the previous price of $125 has been reduced to an amazingly-low $75 for the mp3 format and only $99 for the CD's. Click here to purchase now, and you could be listening to Rob's top-level instruction within minutes on your computer, iPod, or smartphone.

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