Monday Morning Marketing Tip - June 20, 2011

Rob Eagar's Monday Morning Marketing Tip

is written to help authors, publishers, and organizations

spread their message like wildfire.

This week's focus:

I've worked with a lot of authors who come from the academic world, such as counselors, psychologists, professors, ministers, and doctors. In most cases, these individuals believe that their intelligence and education will allow them to write a mainstream book that appeals to the masses. To their chagrin, however, they often run into an unforeseen challenge.

Many academic-minded authors forget that the average person has no desire to go back to school. They don't want to read a textbook or an exhausting study of a problem. And, they certainly don't like authors who drone on through a boring manuscript like the monotonous teacher in the movie, "Ferris Bueller." If you're an author trying to making the leap from academia into the everyday world, keep these points in mind:

1. Don't tell the reader everything you know. Tell them only what they need to know.
2. Don't expect people to be enthralled with your credentials. The average Joe doesn't care.
3. Make your concepts simple, or you will make it difficult for people to buy your book.
4. Use word pictures, metaphors, and visual aids as much as possible.
5. Inject emotion and enthusiasm into your topic - even more than you typically feel comfortable. Academic institutions tend to strip emotion out of the learning process.
6. Remember that logic makes people think, but emotion makes them act.

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How to Sell Books Like WildFire!

Saturday, July 9, 2011 in Atlanta, GA.
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© Rob Eagar 2011. All rights reserved.