Sunday, June 19, 2011

Monday Morning Marketing Tips - June 13, 2011

Rob Eagar's Monday Morning Marketing Tip
is written to help authors, publishers, and organizations
spread their message like wildfire.

This week's focus:
When you're conducting a speaking engagement, book-signing, or media interview, make the audience aware of any free resources you have available (you do have free resources, right?). Don't expect people to figure it out by themselves. State the obvious. The trick to success is in the manner that you mention these marketing tools. To prevent sounding like a shameless self-promoter, I recommend incorporating your tools into the natural flow of your presentation. For example, you could:

a. Open your discussion with a quiz.

b. Show exclusive imagery or a visual aid when telling a personal story.

c. Integrate one of your how-to articles into your speech that answers a problem.

d. Offer a free resource as an application step for the audience to use the next day.

Your marketing tools will have a stronger effect on your audience when they can see the immediate use and benefit. Thus, you need to make the benefit apparent by openly mentioning your tool, showing it to the audience, and encouraging them to use it. This way, you can generate interest without being pushy by incorporating your tools smoothly into your message.

Join Rob in Atlanta, GA on July 9th
Advanced Book Marketing Workshop for Authors:
How to Sell Books Like WildFire!
Saturday, July 9, 2011 in Atlanta, GA.
All attendees receive 30 days of follow-up with Rob Eagar by phone and email.
Click here for details and registration.

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© Rob Eagar 2011. All rights reserved.

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