If you're struggling to determine how to make yourself an object of interest, then try this exercise. List five authors that you follow regularly on Facebook, Twitter, or their blog. Write out the specific reasons why these authors appeal to you. What makes them an object of interest? How are they able to hold your attention? How can you mimic what they do and apply it to your own approach?
New book entitled, Sell Books Like Wildfire, coming in May, 2012