If this situation describes you, then I suggest that you start asking readers for testimonials or put together some focus groups. You need honest feedback to know if your book provides solutions (nonfiction), entertainment (fiction), or insight (both) that people actually appreciate. Writing a book without understanding your value is like driving a car without ever putting it into forward gear. You're stuck in neutral going nowhere.
On the other hand, maybe you don't know your book's value but it happens to be selling reasonably well. That's because the public figured out your value and responded to it. Yet, that's not their responsibility - it's the author's job. Imagine how many more books you would sell if you understood your value and proactively used it in all of your marketing materials. You could create momentum that leads to exponential growth.
Monday, July 25, 2011
Monday, July 18, 2011
- Does this book create a specific positive result for me that I can explain to others?
- Has my life changed due to writing this book?
- How is my book worth the purchase price?
- Did I pour myself into this book or just do the minimum to finish?
Thursday, July 14, 2011
WildFire client, Renee Swope, has over 19,000 women signed-up to take her 7-Day Doubt Diet. This is an amazing number considering that her new book, A Confident Heart, isn't available until August 1st. Renee's publisher, Revell, hired WildFire Marketing to create the content for this powerful word-of-mouth resource. We're excited to see so many women participating so quickly. Visit Renee's website to join thousands of women who are learning how to put their doubts and fears on a diet.
Monday, July 11, 2011
If you're struggling to determine how to make yourself an object of interest, then try this exercise. List five authors that you follow regularly on Facebook, Twitter, or their blog. Write out the specific reasons why these authors appeal to you. What makes them an object of interest? How are they able to hold your attention? How can you mimic what they do and apply it to your own approach?
New book entitled, Sell Books Like Wildfire, coming in May, 2012
Monday, July 4, 2011
How to Sell Books Like WildFire!