Monday, October 5, 2009

October Comparison of ECPA Publishers

Check out the August Amazon rankings for the Top 15 ECPA Publishers. This research lets you see both the overall industry rankings, plus each publisher's individual top 20 bestselling book list.

Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how a publisher's best books stack up against their peers. For example, Neilsen BookScan doesn't let other publishers see the competition's sales numbers (only bestseller lists). But, WildFire's free research gives ECPA publishers a way to see which titles are selling well on Amazon at 14 other houses. This data is also helpful to see which authors, topics, and genres are dominating Amazon sales trends.

Items of Interest this Month:

a. Top-Selling ECPA Titles by Amazon Ranking:
1 - "Ignite" (# 42) by Nelson Searcy from Baker.
2 - "Crazy Love" (# 79) by Francis Chan from David C. Cook.
3 - "The Five Love Langauges" (# 81) by Gary Chapman from Moody.
Rankings exclude the self-published title, "The Shack," by William Young (# 19).

b. Biggest Publisher Moves:
Waterbrook / Multnomah moves up to # 3 for the first time.
Harvest House jumps to # 7 from # 12 last month.
Crossway drops to # 9 this month from # 6 last month.

c. Thomas Nelson sets new benchmark.
Thomas Nelson set a new mark as the first publisher to achieve an average monthly ranking under 1,000. The average Amazon ranking of their top 20 books was 875.

Note: Amazon rankings do not reflect accurate sales figures and only account for a small percentage of a book's total sales. However, they can help determine how specific publishers or book titles perform over time versue their peers.

Click here for an Excel spreadsheet of last month's rankings.

For all previous month rankings, click here.

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