Monday, June 28, 2010

Monday Morning Marketing Tip - June 28, 2010

Rob Eagar's Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

This week's focus:
Some people mistakenly believe that conducting a radio or TV interview is a prime opportunity to teach a large group of listeners. They see the microphone and suddenly think class is in session with a captive audience. However, this mindset forgets two problems: 1) You're audience is never really captive - they can always change the channel. 2) The average interview lasts less than 10 minutes, which isn't enough time to teach much material.

Most media programs are formatted for short, 8 - 10 minute segments with commercial breaks. So, you generally have much less time on the air than you think. Therefore, it's crucial to use your brief interview to tease the audience, rather than teach the audience. Teasing the audience doesn't mean giving fluff. Instead, it means giving listeners enough nuggets of value to make them want more.

If you gave an interview today, what nuggets of value could you concisely discuss that you would make the audience desire more of you?

Chew on this:
"How much better it is to get wisdom than gold! And to get understanding is to be chosen above silver." - Proverbs 16:16

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