Monday Morning Marketing Tip - November 29, 2010

Rob Eagar's Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

This week's focus:
If you're an author selling books or a business selling products, your customers are internally wondering, "If I give you my money first, will I get a return on my investment?" The return you provide could be increased knowledge, a problem solved, or hours of pure entertainment. But, it better be something that the customer deems worthy of their purchase. If you create a positive result, you will win the exciting prize called "word-of-mouth." If you fail to create a positive result, you may wind up with the booby prize of obscurity and looking for another job.

What kind of return on investment are you confident that you can create for your target audience? Take a moment today to write out at least three distinct results. Then, examine if that information is clearly communicated in your marketing materials, such as your website, brochure, bios, newsletters, etc. If it's missing, don't let this week pass by without improving those materials and making your results apparent.

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© Rob Eagar 2010. All rights reserved.

Monday Morning Marketing Tip - November 22, 2010

Rob Eagar's Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

This week's focus:
My wife loves horses, so we recently went to see the movie, "Secretariat." Boy, were we disappointed. For a major motion picture, we were surprised by how many obvious questions were left unanswered, such as:

• How did the horse get the name, "Secretariat"?
• How did the owner, Penny Tweedy, suddenly become an expert with horses?
• How did her family stay together while living apart for several years?

As patrons, we left the movie frustrated that these obvious questions were never addressed and felt hesitant to spread word-of-mouth to our friends.

If you're a business leader or author, don't make the same mistake. Make sure you answer the obvious questions that consumers have about your product, service, or book. Obvious questions would includes thoughts, such as:

• Will this purchase give me a good return for my money?
• How will this product/book make my life better?
• Why are you qualified to be an expert worth listening to?
• What's in it for me?

Good marketing should always answer the obvious questions that your audience is thinking. Make your value apparent, and you'll spread your message as fast as a thoroughbred race horse.

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© Rob Eagar 2010. All rights reserved.

Monday Morning Marketing Tip - November 15, 2010

Rob Eagar's Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

This week's focus:
When setting a fee for your books, products, or speaking presentations, practice looking in the mirror by yourself and saying the requested amount out loud. Repeat the exercise until you can say your fee without stuttering, laughing, or cowering. You must convince yourself that you're worth the money before you can convince someone else. When you can justify your value in your own mind, you will find it much easier to explain to someone else.

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© Rob Eagar 2010. All rights reserved.

Monday Morning Marketing Tip - November 8, 2010

Rob Eagar's Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

This week's focus:
Recently, I was riding my bike on a trail through the woods, trying to get some exercise after work before the sun went down. As dusk set in, the light faded and the trail got harder to see. Anticipating this issue, I pulled out a pair of orange-tinted glasses that I had brought with me. As I looked through these glasses, I was struck by the change that happened. Within seconds, I went from squinting in the dim light trying to see the path ahead to suddenly seeing everything around me with bright, clear vision. I felt like someone turned on the lights, and my ability to continue bike riding became much easier. Even though nothing had actually changed, my perspective was enhanced by wearing the colored glasses.

Now, I'm not making the sappy suggestion that wearing rose-colored glasses is the solution to life's problems. However, I think this incident represents an important lesson for authors and businesses who are trying to marketing their message. When you look at your readers and customers through value-colored glasses, things will come into much better focus. In other words, if you concentrate on providing value and helping other people, your path to effective marketing will be easier to see.

For example, your newsletters will yield better results when write articles that tangibly help your subscribers. Your website and social media activities will be more productive when you give away free advice, samples, and resources. Your revenue will actually grow when you view people as individuals who need answers and inspiration, rather people who need to buy something from you.

Look at marketing through the lens of helping people and providing value. The view may not always be rosy, but your next step as a marketer will move from the dark into the light.

Author Workshop was a big success!

I want to thank everyone who attended my one-day workshop, "How to Sell Books Like WildFire," in Atlanta this past Saturday. We had a great group of authors who flew in from Missouri, Texas, Michigan, Virginia, North Carolina, and Florida. It was a very productive day, and I look forward to doing more of these workshops in 2011. If you'd like to attend or host one in your area, contact me at 1-800-267-2045.

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© Rob Eagar 2010. All rights reserved.

Monday Morning Marketing Tip - November 1, 2010

Rob Eagar's Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

This week's focus:
Most people can't retain more than 5 - 15% of what they hear while listening to a speech. Therefore, your job as the presenter is to control what five percent of your presentation you want people to remember. If the focus of your message wanders, then your audience will also tend to wander in thought. Worse, bored and confused audiences don't usually buy many books. Thus, if you're an author who wants to use public speaking as a springboard to more book sales, you would be wise to create a concise presentation with one main point.

Upcoming Event Reminder - Last chance to register!

Authors with marketing savvy sell more books...

it's time you became one of them.

Rob Eagar announces his new workshop:

How to Sell Books Like WildFire!

November 6, 2010 in Atlanta, GA

Almost sold-out. Signup today.
Click here for details and registration

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© Rob Eagar 2010. All rights reserved.