Sunday, November 21, 2010

Monday Morning Marketing Tip - November 8, 2010

Rob Eagar's Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

This week's focus:
Recently, I was riding my bike on a trail through the woods, trying to get some exercise after work before the sun went down. As dusk set in, the light faded and the trail got harder to see. Anticipating this issue, I pulled out a pair of orange-tinted glasses that I had brought with me. As I looked through these glasses, I was struck by the change that happened. Within seconds, I went from squinting in the dim light trying to see the path ahead to suddenly seeing everything around me with bright, clear vision. I felt like someone turned on the lights, and my ability to continue bike riding became much easier. Even though nothing had actually changed, my perspective was enhanced by wearing the colored glasses.

Now, I'm not making the sappy suggestion that wearing rose-colored glasses is the solution to life's problems. However, I think this incident represents an important lesson for authors and businesses who are trying to marketing their message. When you look at your readers and customers through value-colored glasses, things will come into much better focus. In other words, if you concentrate on providing value and helping other people, your path to effective marketing will be easier to see.

For example, your newsletters will yield better results when write articles that tangibly help your subscribers. Your website and social media activities will be more productive when you give away free advice, samples, and resources. Your revenue will actually grow when you view people as individuals who need answers and inspiration, rather people who need to buy something from you.

Look at marketing through the lens of helping people and providing value. The view may not always be rosy, but your next step as a marketer will move from the dark into the light.

Author Workshop was a big success!
I want to thank everyone who attended my one-day workshop, "How to Sell Books Like WildFire," in Atlanta this past Saturday. We had a great group of authors who flew in from Missouri, Texas, Michigan, Virginia, North Carolina, and Florida. It was a very productive day, and I look forward to doing more of these workshops in 2011. If you'd like to attend or host one in your area, contact me at 1-800-267-2045.

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