Monday, November 22, 2010

Monday Morning Marketing Tip - November 22, 2010

Rob Eagar's Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

This week's focus:
My wife loves horses, so we recently went to see the movie, "Secretariat." Boy, were we disappointed. For a major motion picture, we were surprised by how many obvious questions were left unanswered, such as:
  • How did the horse get the name, "Secretariat"?
  • How did the owner, Penny Tweedy, suddenly become an expert with horses?
  • How did her family stay together while living apart for several years?
As patrons, we left the movie frustrated that these obvious questions were never addressed and felt hesitant to spread word-of-mouth to our friends.
If you're a business leader or author, don't make the same mistake. Make sure you answer the obvious questions that consumers have about your product, service, or book. Obvious questions would includes thoughts, such as:
  • Will this purchase give me a good return for my money?
  • How will this product/book make my life better?
  • Why are you qualified to be an expert worth listening to?
  • What's in it for me?
Good marketing should always answer the obvious questions that your audience is thinking. Make your value apparent, and you'll spread your message as fast as a thoroughbred race horse.

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Wayne Stiles said...

Hey there, Rob.

I also wondered about the origin of Secretariat’s name until the end of the movie where we were told that Miss Ham named him. The movie did imply that earlier, but you had to listen closely.

I’m not sure how Penny’s expert horse sense is an unanswered question, since she spent so much time around horses with her father as she was growing up.

I wondered the same thing about the extended time away from her family.

A few actual errors in the film can be seen here:

Rob Eagar said...


Thanks for your comment. That's an interesting link to the Secretarit film errors you provided. I didn't know that IMDB provided that kind of info.