This week's focus:
Most people can't retain more than 5 - 15% of what they hear while listening to a speech. Therefore, your job as the presenter is to control what five percent of your presentation you want people to remember. If the focus of your message wanders, then your audience will also tend to wander in thought. Worse, bored and confused audiences don't usually buy many books. Thus, if you're an author who wants to use public speaking as a springboard to more book sales, you would be wise to create a concise presentation with one main point.
Upcoming Event Reminder - Last chance to register!
Authors with marketing savvy sell more books...
it's time you became one of them.
Rob Eagar announces his new workshop:
How to Sell Books Like WildFire!
November 6, 2010 in Atlanta, GA
To receive Rob's Monday Morning Marketing Tip directly to your email inbox,
© Rob Eagar 2010. All rights reserved.